Mono Japan

Mono Japan presents a carefully curated selection of exceptional Japanese products and introduces its makers to the European audience. It initiates and facilitates collaboration between Japanese and European artists and designers. The yearly event created in collaboration with and staged at the Lloyd Hotel & Cultural Embassy Amsterdam. For the campaign images we selected several objects from the exhibitors to create miniature landscapes. To emphasize on the collaboration between Japan and The Netherlands, we folded typical Dutch animals in a Japanse way using origami. Concept & Set Design: Kumi Hiroi Photography & Post Production: Pim Leenen

Typical Dutch animals folded in oregami fly through a landscape with design objects.
Snapshot of birds made of white paper trying to take products into the air.
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